Creator product launch statistics for 2026
By John Brown, Founder & CEO, Be Fulfilled ·
Most creators earn from brand deals, very few sell their own products, and almost all of them are thinking about it. These are the numbers behind that gap, with a link to every source. We'll update this page as new data comes out.
How creators earn today
- 81% of creators earn money from brand deals. Source: #paid, Creator Signals 2026, via Net Influencer.
- Only 2% of creators name physical products as their primary income channel. Source: #paid, Creator Signals 2026.
- Product and merch sales plus affiliate marketing make up 21.2% of creator income. The Influencer Marketing Factory surveyed 1,000 US creators in January 2026. Source: 2026 Creator Economy Report.
We wrote about what this gap means in most creators sell other people's products.
Creators want their own products
- 93% of creators are considering a product or service launch within the next 12 months. The survey covered the US and UK. Source: Billion Dollar Boy, Creator Entrepreneurs on the Rise, October 2024.
The market behind a product launch
- North American ecommerce fulfillment services were worth $47.57 billion in 2025. The US made up 88.9% of that, and the market is forecast to grow 10.8% a year from 2026 to 2031. Source: Mordor Intelligence.
- For every $1 spent on software, $6 is spent on services. Source: Sequoia Capital, Services: The New Software, March 2026. We explain what that means for a product launch in software tool or done-for-you service.
Our own data: Be Fulfilled, 2018 to 2026
- 100+ brands launched since 2018, with 40 active today.
- 4M+ orders shipped from our warehouse in Bluffdale, Utah.
- About $300M in brand sales, estimated from 4M+ orders at an average order of about $75.
- 50–60% of our launches reorder production.
- 3 to 5 months from concept to a live brand, longer for complex products.
- Minimums start at 300 units per color.
Read the story behind these numbers in 8 years, 100+ brands, 4M+ orders.
Using these statistics
You're welcome to use these figures and the graphics on this page. Please cite the original source for each statistic and link to this page.
If you're one of the 93% thinking about a launch, start a free Product Design Board or read what done for you means.
John Brown Founder & CEO, Be Fulfilled
Frequently asked questions
How many creators plan to launch their own products?
93% of creators in the US and UK are considering a product or service launch within the next 12 months, according to Billion Dollar Boy (October 2024).
How do most creators make money?
Brand deals. 81% of creators earn money from brand deals, and only 2% name physical products as their primary income channel, according to #paid's Creator Signals 2026 survey.
How much creator income comes from products?
Product and merch sales plus affiliate marketing make up 21.2% of creator income, according to The Influencer Marketing Factory's 2026 Creator Economy Report.
How big is the ecommerce fulfillment market?
North American ecommerce fulfillment services were worth $47.57 billion in 2025, with the US at 88.9% of that, according to Mordor Intelligence.
Can I use these statistics?
Yes. Please cite the original source and link to this page.