8 years, 100+ brands, 4M+ orders: what we've learned launching brands
By John Brown, Founder & CEO, Be Fulfilled ·
We started Be Fulfilled in 2018. In those 8 years we've launched more than 100 brands, shipped more than 4 million orders, and helped creators sell an estimated $300 million worth of their own products.
When I spoke with Pulse 2.0, I described how we began: "In 2018, we started the company with spreadsheets, ASANA and hand sketches." A lot has changed since then. Here's what the numbers look like today and what they've taught us.
By the numbers
- 8 years in business, since 2018
- 100+ brands launched, 40 active today
- 4M+ orders shipped
- About $300M in brand sales, estimated from 4M+ orders at an average order of about $75
- 50–60% of our launches reorder production
- 100+ vetted factories in our network
- 20,000 sq ft warehouse in Bluffdale, Utah
- 13 people on our team
Lesson 1: The idea is rarely the problem
Almost every creator who comes to us has a good idea. What stops them is everything after it: finding a factory, approving samples, figuring out minimums, storing inventory and shipping orders. That's why we built a done-for-you service instead of another tool. One team carries the whole launch.
Lesson 2: Design products that sell through
A launch that sells once isn't a brand. Half or more of our launches reorder production, and that comes from decisions made early: the right fabric for the price, the right fit, and products that match what an audience is already asking for. We wrote about finding that demand in your own data.
Lesson 3: Fulfillment is part of the brand
Your customer doesn't see the factory. They see the box. Shipping speed, packaging and a clean return are part of the product. That's why we run fulfillment from our own warehouse, and why it's step 8 of every launch.
From spreadsheets to a platform
Eight years of launches taught us where the time goes. We built our platform to take the routine work off our team so they can spend it on judgment. AI drafts the first Product Design Board in under 5 minutes. People still review every board and approve every sample. Here's how we use AI and where we don't.
The team
- John Brown, Founder & CEO. 18 years in product development and sourcing, 10 years as a VP of Sales, and 8 years as COO of an ecommerce brand.
- Courtney Brown, Co-Founder & CVO. 15 years in ecommerce and an early affiliate and influencer marketer. Courtney leads our vision.
- Julie Hancock, COO. 14 years in operations management and 6 years in financial management. Julie leads our people and teams.
We're a 13-person team in Bluffdale, Utah. TechBuzz News covered our story in Be Fulfilled: The Startup Helping Influencers Turn Influence into Brands.
What's next
Our mission is to create space for life. We want creators to build a brand without giving up their lives to run it. Our goal is to keep growing the number of brands that reach real, lasting sales.
If you've been thinking about your own product, start a free Product Design Board or book a call with our team.
John Brown Founder & CEO, Be Fulfilled
Frequently asked questions
How long has Be Fulfilled been in business?
8 years. We started in 2018.
How many brands has Be Fulfilled launched?
More than 100 brands, with 40 active today.
How many orders has Be Fulfilled shipped?
More than 4 million orders, from our 20,000 square foot warehouse in Bluffdale, Utah.
How often do Be Fulfilled launches reorder?
50 to 60 percent of our launches reorder production.
Who runs Be Fulfilled?
John Brown, Founder and CEO; Courtney Brown, Co-Founder and CVO; and Julie Hancock, COO. We're a 13-person team in Bluffdale, Utah.