Guides

Your audience already told you what to sell. Here's where to look.

By John Brown, Founder & CEO, Be Fulfilled ·

Before you design anything, look at the data you already have. If you've been posting for a while, your audience has been telling you what they want for months. You just have to know where to look.

Your DMs

Search your messages for "where did you get" and "what brand is." Count how often the same item comes up. If people keep asking about your loungewear, your water bottle or your gym set, that's a product category with proven interest.

Your saves

A save means "I want to come back to this." Sort your posts by saves and look for a pattern. Is it outfits? Routines? A certain color palette you keep coming back to?

Your comments

Skip past "love this" and find the questions. "Does it come in black?" and "Is it true to size?" are buying questions. Those people are already halfway to checkout.

Your Story polls

Run a two-option poll: "Would you buy a ___ from me?" Then follow up with a second poll on color or price. It takes a day and costs nothing.

Your affiliate dashboard

If you earn commission, your dashboard shows what your audience actually buys, not just what they like. That's the strongest signal you have.

Put it together

Write down the three product ideas that show up in more than one of these places. Those are your starting points.

This is also where a person helps more than a tool. Our product team reviews every Product Design Board. They look at what's realistic to make, which fabric fits the price your audience expects, and where your minimums will land. Minimums start at 300 units per color, so it's worth knowing early whether your idea fits.

Bring your top idea to a free Product Design Board at befulfilled.io, or book a call with our team and we'll go through it with you.

John Brown Founder & CEO, Be Fulfilled

Ready to start your product?

Start a free Product Design Board Book a call

See pricing

Related articles